News & Events

ABTA 2014

August 04th, 2014 Sao Paulo, Brazil

ABTA is the Portuguese-language acronym for the Brazilian Pay TV/Telecom Association. It was founded in 1989 to represent distributors, programmers and suppliers dedicated to conditional-access communications services. Its mission is to defend the industry’s interests, foster its development and represent its members in relations with the regulatory authorities.
Since 2006 the number of pay-TV subscribers in Brazil has risen 23.4% per year on average, with growth reaching close to 30% per year between 2010 and 2012. Last year, despite very low GDP growth of only about 2%, the pay-TV market expanded no less than 11.31% and the subscriber base reached 18 million homes.
Considering an average of 3.2 people per home (according to IBGE), pay-TV services are delivered to approximately 57.66 million Brazilians. This corresponds to a pay-TV penetration rate of 28.42 out of every 100 homes in the country.
Among pay-TV transmission technologies, the satellite or direct-to-home (DTH) system has a market share of about 62%. The remaining 38% access the service via cable.

ABTA Expo & Conference 2014, which takes place on August 5-7 in São Paulo, has issued its annual call for speakers. Details can be found on the ABTA 2014 hotsite ( Proposals can be submitted until June 13. Those selected will be presented as case studies during the ABTA Conference and Pay-TV Seminars (STA).