News & Events

ABV International present at SCaT 2014

October 08th, 2014 Mumbai, India

ABV International is proud to co-host SCaT 2014.

According to the CII report, TV penetration in India is already at 60 per cent, but this is much lower than in developed countries where it is greater than 90 per cent. “Hence, there is considerable amount of potential to increase the number of TV households in India. Pay-TV penetration among TV-owning households is expected to increase steadily in five years, driving the growth in television sector,” the report stated.


As of December 2013, India has some 129 million TV-owning households, of which 64 million are analogue cable TV subscribers and 30 million have digital cable. Satellite DTH subscribers stand at 35 million. This number is expected to register higher growth in five years helped by the existing digitisation of cable networks.